Three Important Technologies For SEO

Three technologies you absolutely must have for better SEO
Your website has to stay on trend to survive.

Three technologies you absolutely must have for better SEO

Your website has to stay on trend to survive.

Your website has to stay on trend to survive.

Fast page loads. User-friendliness. Instant access to favorite news sources and blogs. Security… These are the needs of the internet browsing population.

It happens every day. You’re walking the dog and reading the news on your phone at the same time or scrolling Facebook in the grocery checkout line or simply checking out some nerd blogs while the kids play at the park, and there it is – a slow, clunky website.

What do you do? You utter a few adjectives and move on to a website that isn’t afflicted with the same ailments. It might be less informative or entertaining, but hey, you can actually view it.

This should never happen to your website. Ever.

Search engine optimization is an ever-changing, fluid landscape. In the old days, there were only desktops, and everything was geared to suit them.

• Then mobile phones came along. There was sharing via email and instant messaging. Then social media happened. There was an emphasis on link quantity (i.e. the more links you had pointing to your website, the better your ranking). software that don’t play well with mobile devices.
• It sizes the screen to fit the device (and nixes horizontal scrolling).
• It has readable text that doesn’t need to be zoomed.
• It’s thumb-friendly (i.e. links, buttons, and fill-in fields are easily clickable with thumbs and fingers).

Google applies these criteria to individual pages vs. websites, which is a benefit since optimized pages from your site can still rank

Then, spammers took advantage of it and link quality became more important. There were 10-pack business listings. Then, they dropped to 7-packs and ultimately to 3-packs.

For website owners, it’s imperative to stay on top of Google’s algorithm changes. Right now, there are three main website technologies that you absolutely must have.

Mobile-responsiveness

Let’s start with cell phones and other mobile devices. In 2014, mobile users performed more internet searches than desktop users. Google knew it had to do something. Enter Mobilegeddon, the algorithm change that Google rolled out on April 22, 2015. It was considered the apocalypse of the internet.

Resources

Development Improving SEO & Developer Relationships

Analytics How to Do Online Competitor Analysis

SEO SEO for Website Redesign and Migration

Analytics Ever-Changing GoalPosts – SEO Challenges and How to Overcome Them

.So what does it mean to be friendly on mobile?

Google defines it this way. A website is mobile-friendly if:

It avoids Flash software and similar types ofeven if the rest of your site doesn’t.

Being mobile-friendly is a minimum requirement and Google has a tool to determine if your website meets the requirements.

However, if you really want to make your website attractive to visitors, you should go a step further and make your site mobile-responsive.

For example: a mobile-friendly site would show a desktop site on a smaller scale while a mobile-responsive site would show it in a different format, often in one column. A mobile-friendly site may not be mobile-responsive, but a mobile-responsive site will definitely be mobile-friendly.

HTTPS

Imagine a world where hackers could never hack your website. That world might be possible now with HTTPS, a security protocol that used to be used mainly for financial sites, payment portals, email, and sensitive transactions.

But the rest of the cyber world looked on and wanted secure encryption too. This is where regular sites began to adopt HTTPS (Hypertext Transfer Protocol Secure).

This protocol protects site visitors and owners from online eavesdropping, which is how hackers get credit card numbers and other sensitive information, or forging, which is what hackers do with the data they get.

Google AMP & Facebook Instant Articles

And now, imagine a world where web pages loaded instantly. Google and a bunch of other technology companies and publishers imagined it. They put their heads together and created the AMP (Accelerated Mobile Pages) project, which is an open-source HTML project dedicated to fast and furious page loads.

What does this mean for you?

It means that you can put AMP code on your web page or post and deliver instant page results. So when your site visitor is at the grocery store and they’re trying to look at your blog about the clean 15, it won’t take five minutes for your site to load. That list of chemical-free fruits and vegetables will be at the user’s fingertips, instantly. You’ve just made a happy customer.

Mobile web technology is the technology of the future. It’s imperative that website owners implement tools that are capable of delivering the kind of service that mobile users are looking for—fast, secure, and easy to navigate.

Your website has to stay on trend to survive.
Fast page loads. User-friendliness. Instant access to favorite news sources and blogs. Security… These are the needs of the internet browsing population.
It happens every day. You’re walking the dog and reading the news on your phone at the same time or scrolling Facebook in the grocery checkout line or simply checking out some nerd blogs while the kids play at the park, and there it is – a slow, clunky website.
What do you do? You utter a few adjectives and move on to a website that isn’t afflicted with the same ailments. It might be less informative or entertaining, but hey, you can actually view it.
This should never happen to your website. Ever.
Search engine optimization is an ever-changing, fluid landscape. In the old days, there were only desktops, and everything was geared to suit them.
• Then mobile phones came along. There was sharing via email and instant messaging. Then social media happened. There was an emphasis on link quantity (i.e. the more links you had pointing to your website, the better your ranking). software that don’t play well with mobile devices.
• It sizes the screen to fit the device (and nixes horizontal scrolling).
• It has readable text that doesn’t need to be zoomed.
• It’s thumb-friendly (i.e. links, buttons, and fill-in fields are easily clickable with thumbs and fingers).
Google applies these criteria to individual pages vs. websites, which is a benefit since optimized pages from your site can still rank
Then, spammers took advantage of it and link quality became more important. There were 10-pack business listings. Then, they dropped to 7-packs and ultimately to 3-packs.
For website owners, it’s imperative to stay on top of Google’s algorithm changes. Right now, there are three main website technologies that you absolutely must have.
Mobile-responsiveness
Let’s start with cell phones and other mobile devices. In 2014, mobile users performed more internet searches than desktop users. Google knew it had to do something. Enter Mobilegeddon, the algorithm change that Google rolled out on April 22, 2015. It was considered the apocalypse of the internet.
Resources
Development Improving SEO & Developer Relationships
Analytics How to Do Online Competitor Analysis
SEO SEO for Website Redesign and Migration
Analytics Ever-Changing GoalPosts – SEO Challenges and How to Overcome Them
.So what does it mean to be friendly on mobile?
Google defines it this way. A website is mobile-friendly if:
It avoids Flash software and similar types ofeven if the rest of your site doesn’t.
Being mobile-friendly is a minimum requirement and Google has a tool to determine if your website meets the requirements.

However, if you really want to make your website attractive to visitors, you should go a step further and make your site mobile-responsive.
For example: a mobile-friendly site would show a desktop site on a smaller scale while a mobile-responsive site would show it in a different format, often in one column. A mobile-friendly site may not be mobile-responsive, but a mobile-responsive site will definitely be mobile-friendly.
HTTPS
Imagine a world where hackers could never hack your website. That world might be possible now with HTTPS, a security protocol that used to be used mainly for financial sites, payment portals, email, and sensitive transactions.
But the rest of the cyber world looked on and wanted secure encryption too. This is where regular sites began to adopt HTTPS (Hypertext Transfer Protocol Secure).
This protocol protects site visitors and owners from online eavesdropping, which is how hackers get credit card numbers and other sensitive information, or forging, which is what hackers do with the data they get.
Google AMP & Facebook Instant Articles
And now, imagine a world where web pages loaded instantly. Google and a bunch of other technology companies and publishers imagined it. They put their heads together and created the AMP (Accelerated Mobile Pages) project, which is an open-source HTML project dedicated to fast and furious page loads.

What does this mean for you?
It means that you can put AMP code on your web page or post and deliver instant page results. So when your site visitor is at the grocery store and they’re trying to look at your blog about the clean 15, it won’t take five minutes for your site to load. That list of chemical-free fruits and vegetables will be at the user’s fingertips, instantly. You’ve just made a happy customer.
Mobile web technology is the technology of the future. It’s imperative that website owners implement tools that are capable of delivering the kind of service that mobile users are looking for—fast, secure, and easy to navigate.